This will involve looking at all areas of your business – your location, your products, your staff, your brand, and so on.Use this information to refocus your operations based on what your customers’ need, not on what the competition is doing.There are a few things that you can do so this never happens again.Our beginning clients often complain about other guys interrupting them while they’re talking to women, and ask our coaches how they can deal with competition from other guys.After being out of the scene for so long, I had lots of trouble trying to get back in to the swing of things. Currently, I am dating this "bomb-shell" occasionally and when we go out on a date, men will hit on her as soon as they get a chance. I can remember breaking up with long-term girlfriends in years past, and feeling an empty, fearful, LONELY combination of emotions in my gut that was HORRIBLE. Add to that not knowing where to start, what to do, or how to "get your game back" if you had it in the past, and you usually get a bad situation.Your ebook and emails have instantly put me back in the game and I am now getting dates with very attractive women! If I turn my back for second, some guy will try to make eye contact or say something to her. I've learned that knowing how to go out anytime and meet women has a couple of MAJOR benefits when it comes to this area: 1) When you know that you can meet women anytime you want, it makes you stop acting so NEEDY and CLINGY in a relationship.Your company is more likely to be hurt by new technologies or emerging competitors than by known competitors.
When you know how to do this, you won't try to hold on like a girly-man, sacrifice your own respect and dignity pleading and begging, and ultimately make the situation much worse than it would have been if you would have just walked away.
No doubt Toyota realizes that Honda is a major competitor, and Coca-Cola knows that Pepsi-Cola is a competitor.
The actual range of competition most companies face is much broader than the obvious.
Remember, there are no quick fixes, but here are some tips for dealing with competitors and, quite possibly, collaborating with them! Don’t Get into a Price War Cutting prices to retain customers or distract them from “opening offers” from your competitors is a game you can never win and has a number of consequences, including the following: There are instances when cutting prices does make sense, but it should never be a knee jerk reaction to new competition. Take a look at your competitor’s service offerings and even be a secret customer yourself. Seize the Opportunity, Be Unique Even if you offer the same products and services, you are never going to be the same as your competition. Review what makes your business unique – often it’s a combination of you as business owner, your team, and all the other factors that differentiate you from your competition.
Accept it and focus your energy on identifying your ideal customer and developing a plan to win your share of that niche. If you can capitalize on your competitor’s weaknesses, you will chart a path for yourself and exploit a profitable niche for your business.
Competitors, as it relates to marketing, are companies that satisfy the same customer need or want.